GETNOS

★★★★★ 5 stars · IELTS / PTE coaching · Ganesh Bugudi

How we cut CAC by 50%
and 2X'd sales in 90 days
for an IELTS coaching brand.

Whole stack rebuilt. Ad creative, landing page, sales follow-up. Page live in 24 hours. Full campaign live in 30 hours. Landing page conversion went from 2 percent to 11 percent on the same traffic.

Industry: IELTS coaching Geography: India Timeline: 90 days

The before-state

Strong product. Boring ads.

Southwards IELTS Pvt. Ltd. trains students for IELTS and PTE. Live classes, 1:1 doubt support, real strategies. Founder Ganesh Bugudi built a product that gets students from Band 6 to Band 8 plus. The teaching engine works. Students show up, score, ship.

The sales engine did not. Ad creatives looked like every other coaching brand. Conventional. Brand-led. Forgettable. The landing page converted at 2 percent. CAC kept climbing. Spend was getting eaten by a system that was not built to convert cold attention.

That is the brief that landed on our desk. Fix the front of the funnel. Do it fast.

Ads Hacking

The most valuable currency
in any economy.

Not money. Not data. Attention. And you have less than 3 seconds of it before the scroll wins.

3 sec

The attention window

Cold prospect on a phone, mid-scroll. If your ad does not earn the next 3 seconds, the spend goes nowhere. The clock starts at frame one.

1 in 4

Pattern recognition

Every fourth or fifth post in their feed is an ad. They know it. Their thumb is trained to keep moving. Brand-led creative looks like an ad. News-style creative looks like content.

Ads are boring.
Audience are damn bored.

We Go Unconventional

Which one would you click?

Same client. Same product. Same audience. Two different creative philosophies. The left column reads as a news story. The right column reads as a flyer. The left column won every CTR test we ran.

◆ UNCONVENTIONAL

EXCLUSIVE: Daily Ritual That Transformed 8,500+ Students

Only 3% of University Applicants Achieve Band 8

Ritika, Pune. 18 mins to 7 mins. Band 8.5

Anita stuck at Band 6. Three days later, 8.5

CONVENTIONAL

Killer Ad formula: pattern interrupt plus a unique hook with burning intrigue, multiplied by a specific big benefit. Red circles. EXCLUSIVE tags. Testimonial screenshots. Real student names. Real cities. Real numbers. Nothing that looks designed.

Landing Page Hacking

2% to 11%.
Same traffic. New page.

Old page: friendly, educational, soft offer, weak above-the-fold. New page: pattern interrupt headline. Specific ritual promise. Money-back guarantee badge. Schedule grid. Trust block. Sticky CTA. Built for cold ad traffic.

Conversion rate. Same traffic. Same offer category.

Before

After

11%

5.5x lift on the same ad spend

Before

Conversion rate

Original Southwards landing page, 2 percent conversion

After

11%

Conversion rate. 5.5X lift

Rebuilt Southwards landing page, 11 percent conversion

and the part nobody believes...

Hours from brief to live page

Page rebuilt, copy rewritten, design shipped, hosting wired, tracking in. Live in 24 hours. Full campaign, ad creative included, live in 30 hours. We do not know of another agency that has installed a stack this fast for an IELTS brand. If you do, send us the receipt.

What happened next

The 90-day proof turned into a yearly plan.

CAC down 50 percent. Sales 2X. Landing page 5.5X. The math worked. Ganesh did not run a second pitch process. He signed a yearly retainer the same quarter and put us on every product line he wanted to scale. Eight different funnels and counting.

Yearly plan signed

Funnels built and counting

∞

Same operating system

Eight funnels. One operating system.

5-Day Mini Course

Front-end opt-in funnel. Cold traffic to ₹249 mini course enrol.

Band 7+ Fast-Track

Long-form landing page. The 11 percent CR rebuild that anchors this case study.

PTE 79+ Track

Parallel funnel for PTE candidates. Same engine, different exam category.

Band 8+ Champions Club

High-ticket cohort funnel. Selective intake, premium positioning.

25-Day Band 8 System

Mid-tier coaching offer. Built around the Champions Club mechanism.

3-Day PTE Shortcut

Sprint funnel for last-minute PTE candidates. High urgency, fast close.

Visa-Sooner Track

Outcome-led funnel for students chasing visa timelines, not band scores.

First-Attempt Success

Anti-retake positioning. Funnel built for fresh test-takers, not repeat candidates.

Eight funnels in twelve months on the same operating system. Different products, different audiences, same backwards-from-the-revenue-target math. That is what a yearly plan with GetNos actually looks like.

From the Southwards retainer file

What made this work

Five things most agencies skip.

✓

We did not respect the conventional ad playbook. News-style creative beat brand-led creative on every CTR test. Every time.

✓

We did not assume the landing page was the bottleneck. We measured it. 2 percent. Then we rebuilt it from scratch instead of patching.

✓

We did not wait for a Monday kickoff. Page live in 24 hours. Full campaign live in 30. Speed is a feature.

✓

We did not chase clicks. We worked backwards from the CAC target Ganesh needed to make the unit economics work.

✓

We did not stop at a creative refresh. Ads, landing page, sales follow-up. One stack, one team, one number to hit.

Two clients per month. That is the cap.

Want the same stack on your funnel?

If you are still running brand-led creative, watching CAC creep up, and patching a landing page that converts under 5 percent. That is a leak, not a strategy. One call. We work backwards from your revenue target, not forwards from your product.

Book My Strategy Call

30-minute call. Free. No deck pitched. No sales pressure.

two clients per month. that is the cap.

How we cut CAC by 50% and 2X'd sales in 90 days for an IELTS coaching brand.